A CAMPAIGN THAT INVITES ECUADORIANS TO MAKE MAGNESIUM A LIFE HABIT

Ecuador's Nº 1 supplement brand positions magnesium as an essential ally for daily health and highlights the importance of choosing it correctly and consuming it consistently.

Nature’s Garden announces the official launch of its campaign “Keep Adding Wellness”, an initiative born with a clear purpose: to bring Ecuadorian consumers closer to one of the most important minerals for the human body: Magnesium, and to accompany them in building a real and sustainable habit.

The campaign comes at a time when preventive wellness is increasingly central to Ecuadorians' health decisions. However, despite its scientific evidence and proven results, magnesium remains one of the least consumed minerals in the daily diet, and Nature’s Garden takes on the challenge of changing that.

Not all Magnesiums are the same.

One of the central insights of the Campaign is that magnesium is not a single mineral: there are different forms: Citrate, bisglycinate, oxide, chloride, among others, and each responds to specific needs of the body. Magnesium Bisglycinate, for example, is especially valued for those looking to improve sleep quality and reduce anxiety, while Magnesium Citrate has a greater effect at the digestive and muscular level.

“The first step for magnesium to work is to choose the correct one according to what your body needs. It’s not about taking any supplement, but about understanding which form best suits your lifestyle and health goals.” Marissa Valarezo, Marketing Director at Nature’s Garden, tells us.

The habit is the true supplement

The second pillar of “Keep Adding Wellness” is consistency. Numerous studies in clinical nutrition agree that the benefits of magnesium: improved sleep quality, stress reduction, increased energy, optimal muscle function, among others, are significantly manifested only when consumption is regular and sustained over time. An occasional dose does not transform; a daily habit does.

“Adding wellness is not an event, it’s a process. Real changes come when you decide to be consistent, even if the result isn't immediately visible.”

This message resonates strongly in a context where the wellness culture demands instant results, and Nature’s Garden chooses to take the opposite stance: honest, patient, and long-term oriented.

A national campaign

“Keep Adding Wellness” is deployed through multiple channels: a digital launch platform, production of educational audiovisual content for social media, a national media tour with nutrition and health specialists, and point-of-sale activations in major retail chains and pharmacies in Ecuador. The campaign will be present on social media with content designed to generate genuine conversation and community around daily wellness.

About Nature’s Garden

Nature's Garden is an Ecuadorian health and wellness brand with over 30 years of experience committed to the quality and health of Ecuadorians. With a wide catalog of nutritional supplements, vitamins, minerals, and natural formulas manufactured in Ecuador under certified quality standards. Its products are available in major retail chains and pharmacies nationwide.